When asked to identify one of the most important things every business or organizations needs, most CEO’s and Business Owners said, “predictable positive cash-flow.”
Here’s the problem: For most industries, performance research demonstrates that only 1 out of 4 new sales hires will be successful in meeting revenue targets. That means 75% of new salespeople will either resign or be fired with 120 days or less resulting in an out-of-pocket “failure cost” per person of $5,000 - $50,000 or more.
This also explains why over 80% of most revenue is produced by 20% of the sales force.
The Answer: The 4 traditional ways of selecting a new salesperson (resume, experience, references and personal interview) need to be enhanced with our proprietary “Profiling, Assessment and Selection” system that will move the percentage of successful sales people up to 80% or more.
George Gonzo is a “Sales and Marketing Selection Specialist” who can help your Top Management recruit and develop top performers who will meet or exceed revenue objectives across a wide variety of business categories.
George Gonzo is the former VP Sales/Marketing (Regional/Local) for CTV’s 25 stations across Canada, former Chairman of the Television Bureau of Canada and graduate of the University of Western Ontario’s Executive Management Program.
